The PopUp CLT™ (Consumer Location Test) developed by TasteMakers Research Group is the first product testing solution for fast, affordable and flexible consumer research.
Agile Consumer Testing
Our proprietary PopUp CLT™ (Consumer Location Testing) methodology for 1:1 consumer product testing simultaneously leverages targeted field intercepts with online testing stations for real-time results.
rigorous, PRACTICAL, EFFECTIVE
Significant speed, control, and cost advantages.
Up to several hundred consumer taste-tests per day.
Standard reporting with sig testing + real-time client results links.