REACHING YOUR CONSUMERS IN MOTION…

Faster, more practical consumer insights lead to increased competitiveness, accelerated growth, quicker decisions, and first mover advantages. Our inventive methodologies leverage retail, leisure, fitness, local attractions, and community partnerships that deliver real-time, seamless product testing with hundreds of on the go consumer every day of the week.

TasteMakers Research Group conducts consumer product testing year round near the iconic Hollywood sign at Los Angeles's most popular city park. This famous destination draws thousands of locals and tourists daily to exercise, refresh, socialize, and take in sweeping city views.

RESEARCH Methods & SERVICES

  • PopUp CLT™ (Consumer Location Testing)

  • Online Surveys

  • In-Home Use Testing

  • One on One's & Focus Groups

  • Social Media Listening

  • Consumer & Industry Trends

  • Bilingual Consumer Testing

  • Custom & Hybrid Methodologies

CONSUMER TESTING STUDIES

  • Consumer Taste Tests

  • Competitive/Comparative Product Research

  • Package Tests

  • Concept Testing

  • Pricing Optimization

  • User Testing & UI Experience

  • Branding, Creative & Positioning

  • Awareness, Usage & Attitude

Data delivery

  • Client Access to Real-Time Results

  • Data Files, Frequency Reports and Verbatims w/in 0-3 days

  • Significance Testing within 5 days

  • Topline PPT Report w/in 5 days

  • Advanced statistics and reporting such as penalty analysis, custom banners and stat tested tables

  • Highlight Reel of Consumer Response

  • Commercial Quality Filming and Editing for Marketing and Advertising Purposes