Package Test: Canned Goods

Competitive Package Testing with Hispanic Consumers


Business Need

TasteMakers Research Group's growing Hispanic Consumer Research division was asked to conduct consumer product testing among Hispanic users of select canned food brands. Attribute comparisons include pricing, brand preference and purchase intent for two packages differing slightly by product amounts and package features. 


A popular dollar mart in Los Angeles with over an 80% incidence of Hispanic consumers was selected to field the study. All surveys are administered by bi-lingual research staff and translated in Spanish and English to offer participants their choice of language.


Several layers of results revealed brand affinity, packaging preferences, price sensitivities and overall consumer packaging value perceptions between products.