The PopUp CLT™ (Central Location Test) developed by TasteMakers Research Group is the first product testing solution for fast, affordable and flexible consumer research.
Advantages of the PopUp CLT™
Through our first-to-market experience has emerged several key competitive advantages, methodology efficiencies and lower research costs for clients.
- Up to several hundred product surveys completed per day
- Hands-on recruiting with three step screening process
- Rigorous staff monitoring of participants
- Tight control of sample preparation and product serving specifications
- Drop-out rate is less than 5%
- Open-ends have over a 50% response rate