The PopUp CLT™ (Central Location Test) developed by TasteMakers Research Group is the first product testing solution for fast, affordable and flexible consumer research.
A Hybrid Approach
Our proprietary PopUp CLT™ (Central Location Testing) methodology leverages 1:1 consumer product testing, online surveys and targeted field intercepts with best practices in consumer research and sensory evaluation standards.
competitive advantages
- Significant speed, control and cost advantages
- Up to several hundred consumer evaluations delivered per day in real-time
- 24 to 72 hour results and analysis turnaround
- Complex randomizations and skip patterns supports over 25 product variations
- Dropout rates less than 5%
- National Reach + Targeted Demos
