About TasteMakers Research Group
TasteMakers Research Group is a full-service marketing research agency founded in 2010 with the purpose of providing agile, affordable and rigorous consumer intelligence to clients. TasteMakers' won a finalist position for its proprietary PopUp CLT™ methodology at Greenbook's influential Insights Innovation Competition in 2013 and is a member of ASTM's International (American Society for Testing and Materials International) Sensory Evaluation and Advertising Claims Standards Committees.
CEO & FOUNDER
"Our cultivated consumer research techniques provide leading innovators and strategic marketers with data driven results that simultaneously capture real, raw and often unexpected personal insights."
For over 20 years Andrea Poe has worked in marketing research, consumer insights and brand positioning for established and emerging CPG and entertainment companies. Clients that have sought her consumer and lifestyle insights include Coca-Cola, Popchips, Comcast, Urban Decay, Activision, Nokia and Fox Networks.
Andrea is known for designing effective and innovative research methods while applying deep consumer knowledge and solution-driven insights. She has an M.B.A. in Marketing from Michigan State University and is based in Los Angeles.