The PopUp CLT™ (Consumer Location Test) developed by TasteMakers Research Group is the first product testing solution for fast, affordable and flexible consumer research.

Agile Consumer Testing

Our proprietary PopUp CLT™  (Consumer Location Testing) methodology  for 1:1 consumer product testing simultaneously leverages targeted field intercepts with online testing stations for participants to engage on-site. 

rigorous, PRACTICAL, EFFECTIVE

  • Significant speed, control and cost advantages

  • Up to several hundred consumer evaluations completed per day and viewable via online link in real-time

  • 24 to 72 hour data and analysis turnaround

  • Complex sample randomizations support over 25 product variations

  • Dropout rates less than 5%

  • Targeted demographics and nationwide consumer reach

Hybrid Method Diagram.png
TasteMakers Taste Test 1
TasteMakers Taste Test 2
TasteMakers Taste Test 3