The PopUp CLT™ (Central Location Test) developed by TasteMakers Research Group is the first product testing solution for fast, affordable and flexible consumer research.

Advantages of the PopUp CLT™ 

Through our first-to-market experience has emerged several key competitive advantages, methodology efficiencies and lower research costs for clients. 

 
 

BETTER

  • Up to several hundred product surveys completed per day
  • Hands-on recruiting with three step screening process
  • Rigorous staff monitoring of participants 
  • Tight control of sample preparation and product serving specifications
  • Drop-out rate is less than 5%
  • Open-ends have over a 50% response rate
  • Fresh participants for all studies

FASTER

  • Virtually "Anytime and Anywhere”
  • Unbeatable project turnaround
  • Real-time results with 24 hour data delivery
  • Reporting and sig testing available within 3-5 days of testing completion
  • Same day recruiting, screening and product testing

cheaper

  • Participant incentives average $5
  • Low sample and recruiting costs
  • No costly building leases in numerous markets