The PopUp CLT™ (Central Location Test) developed by TasteMakers Research Group is the first product testing solution for fast, affordable and flexible consumer research.
A Hybrid Methodology
Our proprietary PopUp CLT™ (Central Location Testing) methodology for 1:1 consumer product testing simultaneously leverages targeted field intercepts with online testing stations for participants to engage on-site.
AGILE, PRACTICAL, EFFECTIVE
- Significant speed, control and cost advantages
- Up to several hundred consumer evaluations completed per day and viewable via online link in real-time
- 24 to 72 hour data and analysis turnaround
- Complex sample randomizations support over 25 product variations
- Dropout rates less than 5%
- Targeted demographics and nationwide consumer reach