The PopUp CLT™ (Central Location Test) developed by TasteMakers Research Group is the first product testing solution for fast, affordable and flexible consumer research.

A Hybrid Methodology

Our proprietary PopUp CLT™  (Central Location Testing) methodology  for 1:1 consumer product testing simultaneously leverages targeted field intercepts with online testing stations for participants to engage on-site. 

AGILE, PRACTICAL, EFFECTIVE

  • Significant speed, control and cost advantages
  • Up to several hundred consumer evaluations completed per day and viewable via online link in real-time
  • 24 to 72 hour data and analysis turnaround
  • Complex sample randomizations support over 25 product variations
  • Dropout rates less than 5%
  • Targeted demographics and nationwide consumer reach
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TasteMakers Taste Test 1
TasteMakers Taste Test 2
TasteMakers Taste Test 3