CASE STUDIES

Snack Taste Tests

Consumer Taste Tests of Variable Base Ingredients

 

Business Need

TasteMakers Research Group was approached to execute consumer taste tests among target demographics for four different product formulations containing various amounts and types of base ingredients.

Solution

A PopUp CLT™ (Central Location Test) was set up at the base of Runyon Canyon in Hollywood – an exercise and leisure hike enjoyed by thousands per day with a stunning view of the Hollywood sign. An incomplete block design survey was administered with each participant evaluating only two flavors.

Results

Nearly 300 taste-tests were collected in one day and used
for product flavor improvements while considering various vendor and ingredient prices.